SEO and SMO are the two ways that lead your business to make it successful by improving the visibility and business traffic in the world. Both of them play a vital role in the age of today.
SEO, short for Search Engine Optimization, helps you in growing your network by improving your ranking on Google Search Engines such as Google, Bing, Yahoo, and Yandex, etc. If you pay attention towards the full form of SEO, you will know the meaning in itself, that is, to optimize the ranking of your website by improving the information, quality, and process using the two keys:
SMO is the abbreviation for Social Media Optimization. It helps in improving the visibility and traffic of your business utilizing social media platforms like Twitter, G+ StumbleUpon, Facebook, Dashburst, and Instagram, etc. In other words, it means to optimize your social media campaigns or pages for the purpose of spreading awareness regarding your business or to gain a high rank on search results of social media.
There are multiple ways on Social Media Optimization with which you can promote your brand without having to invest a large sum of money. All you need is good content, a good post, and a creative mind to comprehend the needs of your audience and share your content accordingly. Take the example of Likes. Many people have asked the way to improve without having to invest money in Google Ads. Some people believe that you can get likes through it easily but if you talk about users that are active then it wouldn’t be that good as you would be going through regular shares and posts. One way it to post a few informative images, videos, or even articles on your page and then share it on relevant groups. If your post is incredible then it’s obvious that you will get likes on your posts.
The key differences between SEO and SMO are as follows: