Research says that content can help businesses generate 3x more leads than other channels used for the same purpose. However, it is also seen that content creation will cost 62% less than other methods, which reflects its effectiveness.
However, it should reflect quality if you want to get ideal results from your website content. The quality of your website content relies on various factors. As a website owner or digital marketer responsible for publishing website content, it is your responsibility to ensure these factors.
It is often observed that website owners are still unaware of all the factors or a few factors that impact the quality of website content. This lack of awareness can become the reason behind the absence of quality content on your website and, resultantly, the failure of your website to perform well against competitors.
However, if you put effort into ensuring 7 factors that help you create quality website content, you can get ideal audience engagement and SEO results. We have discussed all these factors in detail to help you in this regard. Further details are given below.
Google saw recent updates that introduced a few merits to define the quality of website content. These merits are referred to as EAT factor collectively. EAT is an acronym used for merits to judge the quality of content present on a website. These merits are Expertise, Authoritativeness, and Trustworthiness.
The web crawlers used by search engines to crawl a web page determine Expertise by understanding the qualification and experience of the author. The author's overall reputation and website in the particular niche determine authoritativeness.
Finally, the trustworthiness of website content is evaluated by determining how many users followed the actionable CTAs and how many returned to read the content published on the website.
Another important factor that significantly impacts your content's quality is its uniqueness. No matter how valuable your content is, it will not be considered quality content if plagiarized.
Moreover, you may face the consequences like penalization in the form of low SERP (Search Engine Result Page) rankings against particular keywords and even deindexation.
Hence, it is necessary to keep the content unique, and it is only possible when you stay vigilant about it. You can find plagiarized patches in the content using an online plagiarism checker. A plagiarism detector has all the necessary features like AI support and an extensive database with access to content from billions of web pages to spot duplication in content. You can use it to determine plagiarism and modify content to keep it unique.
Quality content should include accurate and up-to-date facts and figures. If your content lacks accuracy, you will face various problems, such as decreased organic traffic coming to read your content and low SERP rankings.
Therefore, ensuring your content comes with accurate facts and figures is necessary. It is only possible when your content team performs proper research and obtains data from credible sources.
Additionally, you should also put effort into the timely update of facts and figures in your previously published content. It will help you make your content evergreen and usable.
The audience you are targeting through your website content will also appreciate it.
An essential element of quality content is its readability. We mean readable content that is easy to read, understand, and process. Typical users who want information regarding a particular topic prefer content they can easily read and understand.
However, if your content features long sentences, complex words, and a complicated tone, your audience will need help understanding its meaning. When the target audience needs help understanding the meaning of content and get answers to their queries, they won't find it valuable.
Moreover, according to the audience's perspective, it won't fall under the category of quality content. Hence, you must focus on easy readability to ensure quality website content.
While many website owners ensure characteristics of quality content like readability, uniqueness, and accuracy, they fail to optimize content according to SEO guidelines because there are many on-page and off-page SEO factors of a website.
The inability to optimize content according to SEO guidelines may also compromise its quality. SEO optimization requires the smart use of targeted keywords in the website content.
Additionally, it requires well-written content for in-bound and out-bound links. For example, proper content formatting, strategic use of H1s, H2s, H3s, and bullets, and shorter paragraphs to answer various audience queries work well for a website's SEO.
Hence, the content published on a website should be well crafted and formatted according to SEO guidelines to ensure quality and receive a more significant chunk of organic traffic.
The purpose of creating content for a website is to educate the audience, tell them why your products or services are better, and persuade them to act according to the CTAs placed in your content.
If you fail to intrigue most of your targeted audience to follow your CTAs, then your content is still far from being considered quality. Your readers only know some things. You need to make them aware before placing a CTA (Call-to-Action), so they can act accordingly.
Additionally, if you are placing multiple CTAs in content, strategically place them in different website content sections. You should also focus on adding relevant CTAs to your content.
The last factor that is highly important to ensure quality website content is its ability to add value to the life of the targeted audience. You should aim to educate or guide your audience instead of increasing your audience's SERP rankings.
When the intention behind content creation is to educate the audience, you will be able to shape your website content according to the needs of your audience and search engines.
As a result, creating quality content will be a lot easier, and you can naturally place CTA and keywords in your content.
Quality website content relies on 7 important factors. If you are looking to ensure quality content on your website, then you need to focus on these factors. Succeeding in doing so will help you achieve great results.
We have discussed all these factors in detail to help you make it possible. Hopefully, this article will offer you many valuable takeaways to use while ensuring quality content on your website. We wish you luck with the process!