ON-PAGE AND OFF-PAGE SEO FACTORS 2023

Out of all the fields of SEO that have emerged over the years, SEO has been categorized into two major categories: On-Page SEO and Off-Page SEO.

On-Page SEO is also referred to as On-Site SEO. It mainly focuses on all the elements such as h2 tags and content to make sure that they are oriented towards making the website attractive to both search engines and users.

In contrast, Off-Page SEO, which is also known as Off-Site SEO, is all about influencing the rankings of your Google Search Engine Result Pages with the help of measures that are implemented outside of the websites you own. The main focus of Off-Page SEO is to build high-quality link for your website. These links help you in getting organic traffic that gets you the top ranking on search engines. Both of these major kinds of SEO hold greater significance in the digital age.

Let’s have a look at the ranking factors of On-Page SEO:

• Content of Page:

Ever wondered what makes a page worthy to achieve the top position in the Google search result? The content of the page is the answer. Whenever a user visits your page, they wish to see a content that is good and good content always supplies demand and is linkable.

• Supplying demand:

Information is greatly affected by two terms: supply and demand. However, they are not just mere terms. They play a huge role in the content of your page as the best content is the one which performs the supreme job to supply the largest demand. This can be in any form, be it a video, a sound, an image, or even a text.

• Linkable content:

You should know that good content is the one which is linkable. Your content can either be the best or the worst. You cannot differentiate between the two if it isn’t linkable. Search engines will not rank it if people are unable to link to it, due to which, the content will fail to drive traffic to your website.

Now, you’ll find below some ranking factors of Off-Page SEO:

• Inbound links:

Google puts a premium based on the quantitative measure of inbound links that a website possesses when its authority is being established. This makes it an essential Off-Page factor for SEO.

• Quality of inbound links:

Quality of anything matters but incoming links need high quality and getting links from finely built websites are considered to be more preferable. A reciprocal link doesn’t have much weight that a one-way link has.

• Speed to build those links:

We are now familiar with the quality and the number of inbound links. Moving on towards the next Off-Page factor that is the speed, should be considered when we talk about SEO.

Those link building efforts with which you get instant results could be a suspicion to the search engines. In order to stay higher on this factor, you should avoid the use of automated tools that have the tendency to generate hundreds of links at an instant. Instead, go with a link-building campaign that is steady and stable to achieve the best results.