The past five years have brought the marketing world by storm and we have seen a dramatic shift in the marketing scenario. From reaching only a limited audience using billboards, radio advertising, TV ads, newspapers to a global audience using online marketing, the evolution in marketing doesn’t seem to come slow.
This evolving and high-tech digitalized era has opened the doors of success for both companies and customers using digital marketing services. Digital marketing companies in Pakistan, usually approach social media services, SEO, SMM, content marketing services, and much more to get quality leads on their websites.
Today, companies, especially in big cities like Karachi and Lahore, are constantly struggling for getting noticed among their customers and grow their business. But the point is, getting the attention of customers in today’s competitive era is not so easy.
Most of you might be thinking of the questions like:
You don’t learn how to generate sales in marketing class. You don’t learn the ups and downs of a business unless you experience it and the list goes on. The point is, it’s hard to start anything before knowing it in detail.
You might have read a lot of blogs or marketing stuff before landing on this blog, but still, you are in search of a simple, informative guide that can exactly teach you how to start digital marketing services in Pakistan.
So, congratulations, on landing the complete digital marketing guide, which is helpful for all those:
Let’s get started.
Digital marketing is defined as promoting your products and services using various marketing channels and tactics and connect with the audience where they spend most of their time online.
In a nutshell, it means getting the help of digital media and the internet to boost the awareness of your company’s products and services to your target audience
Several tactics like online brochures, email marketing, and digital advertising services fall under the category of digital marketing.
Your website is unquestionably the essential marketing resource and should serve as the clock online sales representative.
Interesting thing is that your audience already remains connected to their smartphones 24/7. According to research, an average person spends 6 hours daily on their smartphone. Even, if your website is getting tons of traffic, it’s no worth it unless these visitors are not converting into leads.
So, how do you think to convert these online visitors into your customers? Yes, you can do it by getting help from an expert and award-winning digital marketing agency.
Digital marketing techniques offer the business owners a competitive edge to survive and win the fierce battle of marketing.
Some of the digital marketing services that businesses need:
Digital marketers are responsible for boosting brand awareness and generating leads using all the digital media both paid and unpaid. These channels include the company’s blog, its website, email, search engine rankings, social media marketing, etc.
Digital marketers are usually focused on using different KPIs for channels to measure and evaluate the performance of the company across each channel. For example, a digital marketer who is controlling SEO measures the organic traffic of the website. Organic traffic is the site’s visitors who land to your website via Google search.
Digital marketing agencies serve several roles. In small organizations, sometimes only one marketing strategist controls all the marketing roles mentioned above. However, large companies hire individual marketing experts to run each marketing tactic and they are one person who is focused on one channel only. It mainly depends on the budget and size of the company.
Following are the roles of digital marketing:
The popularity of digital marketing is growing rapidly due to its effectiveness to engage clients and generate leads through user-friendly and accessible means. If you are also thinking about knowing the top benefits of digital marketing services, look no further.
Here is a list of top benefits:
Traditional marketing methods like radio commercials, TV ads, and billboards cost too much, so possibly small businesses could not afford them and become fail to stand among the competition. However, digital marketing products are accessible to businesses of all sizes, and small, medium, and large size businesses can utilize them to reach their target audience effectively.
Since digital marketing is done online, it is reachable to a large audience globally. Whereas traditional marketing can be done to only a limited geographical area. So, using digital marketing services, you can reach a large pool of audience and take your business to the next level.
There is no efficient way to measure the performance of traditional marketing services. Just look at your billboard, can you guess how many people have seen it and get aware of your brand? Definitely, no.
While, all digital marketing services take place online, so you can easily evaluate which tactic is performing well and which needs improvement. With digital marketing, you are provided with solid, reliable reports that show you the exact results of how many people opened your email or clicked a specific link.
By partnering with the best digital marketing company in Pakistan, you will be provided solid and reliable performance evaluation reports. These reports keep the whole record of how many people have checked your email or clicked on a link.
It's essential to convince your audience to buy your products or take your services. In this context, top-notch email marketing services can significantly encourage your leads to make them ready to buy from you.
Your audience will fear to trust you while hearing your brand’s name for the first time. So, you need to keep them engaged and make yourself credible enough to be on the top of their mind. This way, you can ultimately convert them and make them buy your products.
Thanks to easily accessible digital marketing analytics tools, that have made it possible to track the performance of your marketing campaigns in real-time. Using these analytics tools, you can identify which strategies are not working well, and make changes accordingly. In this way, you can also get the benefit of controlling your marketing campaigns as well as its prices.
In today's digitalized era, the demands of customers are increased, and they want a more personalized customer journey that cannot be merely possible without getting help from the best digital marketing company in Pakistan.
Digital marketing, in this context, help you to analyze the interests and preferences of individuals and tailor your marketing strategy accordingly. Customization is indeed another wonderful asset of online marketing.
Having no online presence means, customers will choose your competitors as they have provided more information about their products. Around 80% of small businesses have already started to use social media services. So, if you still questioning, you are far away from winning the competition.
Converting your random visitors into your permanent customers is now easy with online marketing. Unlike traditional marketing, in which customers need to pick a call and come physically to you to buy your product, now they can just open your website and easily order anything by just sitting at their home.
The digital marketing principles for small businesses are quite simple, while a website is your great marketing asset, but unfortunately, most small business owners neglect to make a website.
If you are also in this category, don’t waste more time and make an effective website for your business. We will guide you with the best tactics to promote your business online using our digital marketing services.
The foremost step in web marketing is to offer a great user experience on your website. A website that is hard to navigate and slow loading speed often yields in losing your potential customers. Also, if your mobile is optimized for mobiles, with a great user experience, search engines will reward it by ranking high. To make a highly functional website for your digital marketing firm in Karachi, you can outsource freelance web developers or hire a web design company.
Once, you have developed a user-friendly and responsive website to market your business. Now it’s the time to provide quality and relevant content about your industry as well as your customer base. Using video content on your website is also an effective means to provide your customers with complete information about your products in a short time.
Continuing the further step, it’s time to convert visitors into leads. Most digital marketing companies in Karachi use CTA buttons to encourage sign-ups and boost sales.
A call to action is a precise and catchy phrase that encourages your website visitors to take action which benefits your business directly. Make sure the CTA buttons to be easy to read and highly visible on your web page.
Digital marketing strategies help businesses to grow, but it's essential to know which tactics are right for your business and how to use them.
Here is a list of some widely used digital marketing ideas that almost all the best digital marketing companies in Pakistan are using:
Social media channels are a powerful marketing tool that serves as a platform to connect digital marketers and customers by providing two-way communication. Social media marketing is rising with the potential to enhance companies’ revenues. You can choose social media marketing channels that best match your target audience's interests, demographics, and online behavior.
When compared to social media marketing, email marketing offers a one-way communication channel. Using email marketing, digital marketers can deliver their brands’ messages to a list of email subscribers who are agreed to receive their brand’s marketing and advertising stuff. It's among the most popular digital marketing channel as it helps to generate the overall high ROI.
A landing page serves as the first impression of your business that decides to stay or leave your customers on your website. Therefore, all businesses should consider developing a user-friendly landing page with the fast loading speed, responsive design, properly organized content, and all essential functions that drive visitors to convert your customers easily.
Well, before knowing the scope of digital marketing, you first need to ask why you need digital marketing services?
Regardless of the points mentioned above, digital marketing has a big scope for all businesses, marketers, and the people who are going to build and boost their brand.
Digital marketing leaves its mark on the businesses of small, medium, and large sizes, generating the maximum ROI and best possible revenue. It’s convenient yet the most effective means of advertising products and services in a short time with limited resources and budget. Hence, digital marketing is considered the best marketing practice to optimize the business and enhance its growth.
A lot of digital marketing professionals choose blogging as their moneymaking source. Blogging, if done right can make you get noticed among your audience and get connected with them to earn huge money. However, it requires a lot of hard work and effort. To become a professional blogger, you first need to make sure that you are already blogging for some time and then start your own blog.
You can start your own app, website, or blog, in a niche you are interested in, but you need to work hard initially to drive traffic towards your site. Once you become successful in generating relevant traffic, it’s time to enjoy a pretty income with affiliate marketing techniques and AdSense.
Freelancing means you can offer your digital marketing services to clients full-time or part-time at the comfort of your home. Thanks to various reliable freelancing platforms like freelancer.com, fiver.com that give the chance to globally build your clients and get well paid.
If you have wide experience in managing business projects also have enough links and resources, you can also start your own digital marketing company in Pakistan. With your agency, you can serve your clients by building your first-class digital marketing strategies.
You can also start your own YouTube channel in your selected niche. You need to focus on building your target audience using quality content. Once your channel starts getting views and subscriptions, then money will start chasing you by YouTube Monetization.
Today, almost all companies are stepping towards digital marketing intending to get immediate results and higher business profit. Therefore, there is an increased demand for digital marketing professionals having certification or skills and expertise in digital marketing. Plus, digital marketing professionals are getting well-paid as per their increased demands in the market.
We can take Social media marketing (SMM), Search engine optimization (SEO), Pay per click (PPC) services as sugar and salt of digital marketing services. All of which have the same purpose i.e. boost the visibility of your brand for a larger audience that ultimately results in generating higher ROI.
Apart from enhancing your business growth, the digital marketing industry brings noteworthy job opportunities with a bright career path. The digital marketing industry is now coming up with plans that include:
With the arrival of emerging technologies, digital marketing trends are also evolving at a fast pace. Moving forward in 2023, here are some latest trends that will continue to shape the future of digital marketing.
Advertisers from all industries are partnering with social media influencers to help boost their brands. This method is proving to be a very effective online marketing tactic, mainly because customers believe in other customers more than companies marketing their products.
Live videos are paly a key role to connect the companies and customers and make them engaged. 75% of US customers prefer to get information on anything by watching videos, rather than reading content. Video is a very powerful marketing tool, as a survey conducted in 2019 revealed that, nearly 85% of marketers are using video content to advertise their brands.
So, as a digital marketer, don’t miss out on the incredible opportunities that videos provide to businesses. Hence, in 2023 and beyond, the video will be a top online marketing strategy.
Engaging customers and increasing brand awareness are two crucial aspects of digital marketing and using emerging technologies to attain this have become a trend. Since, virtual reality and augmented reality play a significant role to streamline your business operations, the trend of using these untapped resources will be high in the future. Seeing the wonderful impact of these powerful technologies, a lot of multinational companies have already started to implement these in their digital marketing strategies.
Digital marketers are accountable to follow these trends and implementing them into their marketing strategies. They consider online marketing as an incredible, essential reliable, user-friendly, powerful, and measurable platform. As several giant software houses are continuously discovering the online market, more digital marketing jobs are rising to meet these needs and the future of digital marketing seems very bright.
A wide range of jobs are available in the digital landscape; however, a sound knowledge of marketing techniques is crucial to succeeding in the field. Luckily, companies like Webfollow.com are also offering digital marketing certifications and training to help professionals keep up with one of the rapidly growing fields. By taking help with this training, marketers can learn SEO, social media, email, mobile marketing, content writing, PPC, web analytics, etc. and can easily launch effective campaigns.
Having a background in copywriting, advertising, web design, development, marketing management, etc., then you already have a lot of skills to go in this field. Most probably you want to start your blog and build a unique portfolio. You need to first make sure that what you are interested to learn and do, join some social media groups in your field.
You can also look for a reputable online marketing training program to get expertise and certifications in a core field.
Starting your own digital marketing company in Pakistan can be a little daunting task especially for those who have just entered their entrepreneurial journey, but it doesn’t require any rocket science. It's a journey that needs using the right resources, at the right time and right place.
Doing this journey appropriately, you can easily build a digital marketing agency that can thrive and succeed more than you expect. You need to keep faith and patience in yourself.
Not sure how to get started? We would love to help you out. As a highly expert digital marketing company in Karachi, we blend creativity, technology, knowledge, and expertise to provide our clients with the best digital marketing services. By staying relevant and always looking for improvements, you can expect changes in your conversions.
Our digital marketing strategies are made to help your business get more quality leads, boost conversions, and step up your business with the ladder to reach the sky.
Feel free to contact us and we will take your business towards the next level.